The Beats + Apple deal has made more than apparent something I’ve been fearing for the last few months: music services today are becoming more and more about everything but the music, at the cost of the music makers themselves.
And not only is this becoming a problem to the music industry (as probably deserved by the big 3), but it’s creating a num scenario for all those artists outside of the top 100’s.
Music is going back to the old model of moving hardware, problem here is that with the new hardware it doesn’t come new sources of revenue for the artists making the music, what’s more, now more than ever their share is approaching $0.00 very rapidly with every transaction, even when they seat in the middle of the biz.
The music industry needs to start embracing new models to let innovation flourish without asking for millions upfront. If they really want to remain alive and well in the near future, they will have to side with entrepreneurs, not big corps.
When you leave the shots to be called by big ones in other industries, you know you start loosing right from the beginning, as whatever they’ll come out with, it will never, truly, be aligned with your own needs and values.
I know it is still early to call the shots on this one, even me and my friends are playing our chance on it with Leaf.fm, but then again, if not even Dr. Dre himself was able to come up with a model that much different from Spotify… what’s going to be?
PS. An interesting conversation sparkled from this post into usv.com, come here and join it